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    Hachshara completed the implementation of the BRAZE system for AI-based communication management with customers and agents

    The BRAZE platform manages customer and agent journeys throughout the entire life cycle – from initial interest to retention, renewal, and deepening of activity * The system connects the sales, service, call center, and data systems into a unified and convenient work environment * Eitan Weitzman, VP of Marketing at Hachshara: Through BRAZE we will move from general communication to context- and needs-based communication, and generate real value for customers, agents, and Hachshara
    EditorialBy 04 Mins Read